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Welcome to Imperative PR

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    About Imperative PR:

    Welcome to IMPERATIVE PR - a UK based music pr and management specialist - and your gateway to relevant music media outlets and labels the world over.
    With years of combined experience in a variety of fields, a real passion for the music we promote and the drive and work ethic to succeed, IMPERATIVE PR can provide you with the launchpad you need to get your band noticed and your music heard.
    Visit our Services page to see what we can do for you


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    X.Kernel to release Face The Truth

    We’re very pleased to announce that the latest arrival to the Imperative PR roster is Ukrainian melodic death metal band X.Kernel. The band began life in 2009, brought together by a mutual love for the sounds of the Gothenburg metal scene; the fluid guitar lines, strong melodies and powerful riffs of bands like Dark Tranquillity, In Flames and Soilwork. However as their talents expanded, so did their musical vision and X.Kernel began to carve out their own unique identity - a dark personal vision....
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    The Drowning join with Vader and Immolation

    The Drowning have been announced as part of perhaps the heavyweight touring package of the year so far. The Welsh kings of majestic doom/death metal will be joining up with two of the greatest death metal bands of all time, Vader and Immolation as well as Monument Of Misanthropy as they lay waste to the UK as part of the Rise Of The Empire tour. The Drowning will be appearing at the following dates...
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    Maxdmyz prepare to release Alchemical Metal

    Imperative PR are proud to announce the incredible new EP from Maxdmyz – Alchemical Metal. This most eclectic and adventurous of bands have never sounded more potent and powerful. This labyrinthine journey across the metal map fuses the industrial with the intuitive, the electronic with the emotional and entices one minute, crushing like a steam hammer the next. Vocalist and front man, Twister, leads the listener in a serpentine dance through dimly lit passages exuding threat...
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    Formicarius sign deal with Schwarzdorn Production

    We are absolutely delighted to be able to announce that today Formicarius have signed a deal with established German label Schwarzdorn Production. Since 1994 Schwarzdorn have been building a formidable roster of international black metal talent which Formicarius are proud to become part of. The first Formicarius release on Schwarzdorn will be their highly anticipated debut full length album, Black Mass Ritual...
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    Lunatic Hooker prepare to release debut album

    At the moment we’re keeping things heavy here at Imperative PR – and bands don’t get much heavier than Lunatic Hooker. We’re proud to have been asked to promote the band’s debut album, Embracing The Filth, which is an absolute master class in death metal, grindcore and sludge. Band members George, Ross, Tim, Duncan and Rafael have all more than paid their dues in the metal scene, being part of bands like Pythia, Descent, Abgott and Head On...
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    Basement Torture Killings prepare to release new album

    Imperative PR are pleased, if slightly disturbed, to be welcoming Basement Torture Killings to the roster, for the promotion of their frankly horrific third album, There’s Something About Beryl. What these deranged souls have conjured up is an album of dangerous, disturbing sickness; fantasies of murder and death drawn from a pitch black well of insane inspiration. What sets Basement Torture Killings apart...
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    My Silent Wake prepare to release new album

    We are delighted to announce that Imperative PR will once again be working with our friends in My Silent Wake, this time on the promotion of their latest album, Invitation To Imperfection which will be released by Opa Loka Records on March 20th. The band have long been noted for the diversity of their releases, as acclaimed for their ambient and acoustic work as for their majestic, melancholic doom metal and Invitation To Imperfection reaches even further into the realms of the darkly experimental and atmospheric...
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    De Profundis tour with Taake and Fen

    De Profundis have been confirmed as part of an exciting touring package that will be traversing the UK this April. Along with atmospheric black metallers Fen and headliners, the legendary Norwegian kings of darkness Taake, De Profundis will be bringing merciless death to Bristol, London, Manchester and Glasgow. Full dates and details are...
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    Solitary prepare to release new album!

    Solitary have long been renowned for their unflinching dedication to the cause of pure, undiluted thrash metal, but even their most ardent of supporters are going to be blown away on March 3rd. On that date the new full length album from the band will be unveiled by UKEM Records and it eclipses anything Solitary have released before; but more than that, The Diseased Heart Of Society threatens to overshadow anything released in the thrash metal genre in recent years.
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    Maxdmyz join Imperative Management

    Imperative Management are proud to announce that eclectic, industrial electro-metal band Maxdmyz have become part of the Imperative family. The band’s origins date back to the late ‘90s and their history is as convoluted and complex as it is lengthy. However there have been two constants in the Maxdmyz story – the presence of front man Twister, whose imposing, versatile vocals have spearheaded everything the band has done and a fierce creative spirit which refuses to recognise genre boundaries and scene expectations. Maxdmyz confront, challenge, test and defy with every impassioned note they play – always have done, always will.
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    Solitary announce deal new with UKEM + new single + video

    We are delighted to announce that Solitary have signed a deal with UKEM Records! UKEM are a growing force in the metal underground, quickly gaining a reputation for delivering the very best in extreme metal – and the very best is exactly what we are dealing with when it comes to the new Solitary album that will be unleashed by the label early next year. For a first taste of what to expect from an album...
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    Formicarius to appear on Speed Kills 7

    Music For Nations have announced the relaunch of the historic Speed Kills compilation series – and Formicarius are set to be part of it. In the ‘80s the Speed Kills albums shone a spotlight into the darkness of the underground metal scene, illuminating the fierce talents of Metallica, Slayer, Celtic Frost, Anthrax, Bathory and a host of other now legendary names. With the latest instalment, Speed Kills VII [available on vinyl and as a digital download]...
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