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Welcome to Imperative PR

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    About Imperative PR:

    Welcome to IMPERATIVE PR - a UK based music pr and management specialist - and your gateway to relevant music media outlets and labels the world over.
    With years of combined experience in a variety of fields, a real passion for the music we promote and the drive and work ethic to succeed, IMPERATIVE PR can provide you with the launchpad you need to get your band noticed and your music heard.
    Visit our Services page to see what we can do for you


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    Wolvenguard prepare to release Elemental Reclamation

    Today we are delighted to welcome to the Imperative ranks the warriors of Wolvenguard, for the promotion of their magnificent debut EP, Elemental Reclamation. Wolvenguard came into being beneath the intense glare of the Texas sun, but they have created music that will call out a summoning to metalheads from around the globe. While Elemental Reclamation is Wolvenguard’s debut, the members of the band are all experienced campaigners...
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    Final Coil prepare to release Persistence Of Memory

    We are thrilled to be able to announce that Imperative PR will be working with progressive metal visionaries Final Coil, on the promotion of their debut full length album, Persistence Of Memory. Final Coil have transformed themselves over the course of three preceding EPs, Live With Doubt, Somnambulant and Closed To The Light, developing into a band of superlative class and skill...
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    Formicarius announce details of debut album

    The spells have been cast, the planets have aligned and the date has been set! On July 21st, Schwarzdorn Production will unleash Black Mass Ritual, the full length debut album from the corpsepainted fiends of Formicarius. Along with the hugely popular single, ‘Lake Of The Dead’, which featured on the Sony/Music For Nations compilation album, Speed Kills VII and is now near to selling out its second pressing, the album contains seven other magnificent, malignant incantations.
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    Thus Defiled line up alongside major artists for Sweet Relief charity

    It’s not often that one of the most extreme, blasphemous black metal bands the UK has ever produced is talked about in the same breath as some of the biggest selling bands of rock, pop and rap in the world...but today Thus Defiled’s music is being played alongside the likes of Nicki Minaj and U2! The musicians’ charity, Sweet Relief have published what they are calling ‘Sweet Relief’s Most Eclectic Playlist Ever’ on Spotify – and opening up the whole affair today are Thus Defiled...
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    Shadowflag to release The Delusion Machine

    We are honoured to announce that the dark poets of Shadowflag have chosen to work with Imperative PR on the release of their latest album, The Delusion Machine. Since their earliest beginnings Shadowflag have used storytelling and imagination to craft their own individual blend of the blackest of metals and The Delusion Machine represents their finest creative achievement to date...
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    Thus Defiled to release A Return To The Shadows

    Archdemons of British black metal, Thus Defiled have returned, bringing with them a new EP to celebrate their 25 year anniversary – A Return To The Shadows. Featuring one previously unheard original track and four vicious cover versions, the band are joined by two special guests have contributed their talents to the recordings; first, Donn Donni (ex-Vesperian Sorrow) adds his wicked backing vocals to the heaviest version of Metallica’s ‘Creeping Death’ you will ever hear. Then, Mike Browning (Nocturnus, ex-Morbid Angel) takes over vocal duties and lends his caustic presence to a brutal recreation of Morbid Angel’s classic ‘Demon Seed’...
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    De Profundis join forces with I Am Morbid, Necrophagia & Helsott

    When we announced De Profundis’ UK tour with Taake we promised you that there would be more big news to come soon – and it doesn’t get much bigger than this! The band will be joining I Am Morbid, Necrophagia and Helsott for eleven European tour dates, as this super heavyweight package hits Italy, Switzerland, Germany and The Netherlands. I Am Morbid are comprised of extreme metal royalty, being fronted by David Vincent of Morbid Angel fame...
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    X.Kernel to release Face The Truth

    We’re very pleased to announce that the latest arrival to the Imperative PR roster is Ukrainian melodic death metal band X.Kernel. The band began life in 2009, brought together by a mutual love for the sounds of the Gothenburg metal scene; the fluid guitar lines, strong melodies and powerful riffs of bands like Dark Tranquillity, In Flames and Soilwork. However as their talents expanded, so did their musical vision and X.Kernel began to carve out their own unique identity - a dark personal vision....
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    The Drowning join with Vader and Immolation

    The Drowning have been announced as part of perhaps the heavyweight touring package of the year so far. The Welsh kings of majestic doom/death metal will be joining up with two of the greatest death metal bands of all time, Vader and Immolation as well as Monument Of Misanthropy as they lay waste to the UK as part of the Rise Of The Empire tour. The Drowning will be appearing at the following dates...
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    Maxdmyz prepare to release Alchemical Metal

    Imperative PR are proud to announce the incredible new EP from Maxdmyz – Alchemical Metal. This most eclectic and adventurous of bands have never sounded more potent and powerful. This labyrinthine journey across the metal map fuses the industrial with the intuitive, the electronic with the emotional and entices one minute, crushing like a steam hammer the next. Vocalist and front man, Twister, leads the listener in a serpentine dance through dimly lit passages exuding threat...
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    Formicarius sign deal with Schwarzdorn Production

    We are absolutely delighted to be able to announce that today Formicarius have signed a deal with established German label Schwarzdorn Production. Since 1994 Schwarzdorn have been building a formidable roster of international black metal talent which Formicarius are proud to become part of. The first Formicarius release on Schwarzdorn will be their highly anticipated debut full length album, Black Mass Ritual...
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    Lunatic Hooker prepare to release debut album

    At the moment we’re keeping things heavy here at Imperative PR – and bands don’t get much heavier than Lunatic Hooker. We’re proud to have been asked to promote the band’s debut album, Embracing The Filth, which is an absolute master class in death metal, grindcore and sludge. Band members George, Ross, Tim, Duncan and Rafael have all more than paid their dues in the metal scene, being part of bands like Pythia, Descent, Abgott and Head On...
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    Basement Torture Killings prepare to release new album

    Imperative PR are pleased, if slightly disturbed, to be welcoming Basement Torture Killings to the roster, for the promotion of their frankly horrific third album, There’s Something About Beryl. What these deranged souls have conjured up is an album of dangerous, disturbing sickness; fantasies of murder and death drawn from a pitch black well of insane inspiration. What sets Basement Torture Killings apart...
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    My Silent Wake prepare to release new album

    We are delighted to announce that Imperative PR will once again be working with our friends in My Silent Wake, this time on the promotion of their latest album, Invitation To Imperfection which will be released by Opa Loka Records on March 20th. The band have long been noted for the diversity of their releases, as acclaimed for their ambient and acoustic work as for their majestic, melancholic doom metal and Invitation To Imperfection reaches even further into the realms of the darkly experimental and atmospheric...
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